Cookie Policy

1. What are Cookies?

Cookies are small text files that are placed on your computer or mobile device when you access a website. They are widely used to make websites work, or work more efficiently, as well as to provide reporting information.

1.1. Session Cookies: These are temporary and are erased when you close your browser.

1.2. Persistent Cookies: These remain on your device until they expire or until you manually delete them.

2. How SMTV India Uses Cookies

We use cookies for the following purposes:

To Operate the Website: For technical functioning and navigating the site.
To Analyze Usage: To track and analyze visitor activity on our website.
For Advertising: To serve you with personalized and relevant advertisements.
To Remember Preferences: To store your user preferences, such as language setting or cookie consent status.

3. Types of Cookies We Use

We use both First-Party (placed by us) and Third-Party (placed by external partners) Cookies:

Strictly Necessary Cookies: Required for the website to function (e.g., maintaining your login session). We do not require consent for these.
Performance and Functionality Cookies: Used to enhance performance, like remembering settings or helping content load faster.
Analytics and Customization Cookies: Used to collect information about how users use the site (e.g., Google Analytics).
Advertising/Targeting Cookies: Used to make advertising messages more relevant to you and your interests (e.g., by Google AdSense).

4. Third-Party Cookies and Data Sharing

4.1. Google Analytics: We use Google Analytics to help us understand how visitors engage with our site. Google may use the data collected to contextualize and personalize the ads of its own advertising network.

4.2. Advertising Networks: Third-party advertising partners, like ad networks, may place their own cookies to track the effectiveness of their ads and display personalized ads to you across the internet. These partners act as separate data controllers.

4.3. Data Sharing for Advertising: Please be aware that your non-personal cookie data (such as IP address, browsing behavior) is shared with advertising platforms for the purpose of serving targeted advertisements.

5. Your Choices and Opt-Out Mechanism

You have the right to decide whether to accept or reject cookies. You can manage your preferences through the following methods:

5.1. Browser Controls: You can manage your cookie preferences through your browser settings. You can usually modify your browser to decline cookies, or to delete specific cookies.

**5.2. Industry Opt-Out Tools:** If you wish to opt-out of interest-based advertising, you can do so through industry initiatives such as:

5.3. Consequences of Opt-Out: If you reject cookies, some features of our website may not function correctly, and you will still see advertisements, but they will be less personalized.

6. Changes to Our Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in the cookies we use or for other operational, legal, or regulatory reasons. We encourage you to review this policy periodically.

7. Contact Us

If you have any questions about our use of cookies, please contact us:

**Email:** info@smtv.in
**Address:** 11, Singaji Nagar, Khandwa, Madhya Pradesh 450001, India

**Legal Note:** This document should be reviewed by an attorney to ensure complete compliance with the relevant Indian and international data protection laws, especially if the site caters to EU/UK audiences.